How much does Longhorn cost?

A can of Longhorn costs $3.75 on average (1.2 oz) in 2026, with prices typically ranging from $2.75 to $4.75 depending on the retailer and location. At this level, Longhorn is among the most affordable brands on the US market of chewing tobacco brands. Longhorn is manufactured by Swedish Match. Longhorn is a moist snuff (dip) brand — it is placed between the gum and lip, not chewed. Prices updated 2026.

A roll of Longhorn (5 cans) costs approximately $18.75, based on the average individual can price of $3.75. Most retailers offer a modest discount ($1–$3 off) when purchasing a full roll versus 5 individual cans, so the actual roll price may be closer to $16.75–$18.75. A roll is sometimes also called a "log." Longhorn sells $3.75 cans individually and in rolls of 5 at most convenience stores, gas stations, and smoke shops.

A log of Longhorn is the same as a roll — 5 cans bundled together. At $3.75 per can, a log costs approximately $18.75. Some retailers may use the terms "log" and "roll" interchangeably, while others differentiate (a log is sometimes 10 cans). The 5-can roll is the standard for moist snuff brands including Longhorn.

Longhorn is sold at 7-Eleven, Circle K, Casey's, Shell, BP, Mobil, Speedway, Walmart, Walgreens, and independent smoke shops across the United States. Convenience stores and gas stations are the most common place to find Longhorn — look behind the counter. Online retailers including Northerner and Smoker's Outlet carry Longhorn with bulk/roll pricing, though shipping requires adult signature verification at delivery. Most stores that carry moist snuff will have Longhorn in stock given its competitive pricing. Prices at gas stations typically run $0.50–$1.50 above the listed average due to convenience markup.

Longhorn is $0.75 cheaper per can than Stoker's. Longhorn costs $3.75/can compared to $4.50/can for Stoker's. That $0.75 difference adds up to $274 annually for a can-a-day user. Longhorn ($3.75, 1.2 oz, long-cut) and Stoker's ($4.50, 1.2 oz, long-cut) serve different market segments — Longhorn is the value pick while Stoker's commands a premium. Both are widely available at US tobacco retailers.